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Webinar: Online Chinese Consumer Trends in Food and Beverages

China’s online market is dynamic, particularly after Covid-19. Products in food & beverage are those that consumers purchase the most online. By observation over years, Smart Path have noticed a movement in segments within the category, indicating online consumers’ behaviour or preference have changed. Understanding such movements are helpful for companies and organizations to understand China’s online market as well as online consumers’ behaviour – insights that may have business potential and can be valuable for further growth in China. Kevin Dai, Smart Path will present the audience to a cross categories comparison and experiences from the market, and a helicopter view on the positioning of each category and development in online trends.


Following the presentation there will be an open discussion at which any related questions and/or comments are most welcome.


Event details:


Date: Tuesday, June 8, 2021


Time: 15:00-16:00 CST (China)


Language: English


Price: Free for Member and RMB150 for Non-Member


Registration will close at noon one day prior to the webinar.


After confirmed sign-up you will receive an email with the information to access the webinar. The link is personal and should not be shared with others.