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Facing your copycat - Intellectual Property in E-commerce

With this year's Singles' Day once again breaking new world records with gross merchandise value reaching 268.5 billion Yuan – an increase of almost 26% from last year, you, as an e-commerce retailer, is excited to look at your sales numbers. This signals that foreign brands are still growing strong among Chinese consumers. All is well, it seems... However, you notice that your company does not reach the expected sales number after all. Instead, it appears that you are losing customers to a company with a very similar name to yours – Bapple. Not only is their brand name similar, but also several of their designs are practically replicas.


Since 2018, China is the world's defacto largest e-commerce market. But the risk of brand infringement, copyright and safeguarding intellectual property are still real issues. In 2019 a new E-commerce law was implemented to provide a more comprehensive and extensive protection for actors on e-commerce platforms. But has it actually happened? For example, the law states that a company producing replicas is liable if they knew or should have known about the original product. But doesn't the ambiguity make it easy to feign innocence? What protection is available for retailers on e-commerce sites to safeguard their IPR, and what strategies can retailers use if they encounter companies such as Bapple? Join the Danish Chamber of Commerce, together with a handful of IPR experts, as we delve into Intellectual Property Rights in the e-commerce space.

Event details



Hannah Wanjie Ryder - CEO of Development Reimagined

Dr. Fang Qi - Partner of Fangda Partners

Ruben Schellingerhout - Counsellor in the Trade section of the European Union Delegation in Beijing



18.00 Registration and wine

18.30 Panel discussion

19.00 Q&A from the audience



Hanxing Science Park

B1, One Center Innovation Building A, Hangxing Science Park, No.11 Hepingli East Street, Dongcheng District