Branding in a Disruptive China by Jacob Johansen, September 18th
The DCCC is happy to invite members and friends to join a presentation on innovative marketing in China by one of Scandinavia's leading China brand and strategy advisers, Jacob Johansen. Sign up here!
"Transformation of business in China does not only change the way consumers buy. It fundamentally challenges conventional thinking on branding and marketing. When consumers trust opinions shared by other users more than any message brought to them officially by a brand, companies have in reality lost their ownership of their brand and their marketing.
You don’t own your brand anymore, but if you are smart you can co-create it live, in cooperation with other users and as such, you will obtain an equal right to express what the brand is all about. In today’s disrupted environment we just take part of our brands. We must give up thinking we can control perception. Control is a thing of the past.”
Meet the man behind the words Jacob Johansen - probably the most hands-on experienced Danish brand expert working in China. Since moving to China in 2002, he has worked with strategy and branding in China both as CEO in world leading advertising agencies and now as an independent consultant specialised in business transformation and innovation.
During the last 15 years, he has headed transformation and brand strategy projects for the A-list of Danish brands including Arla, Bang & Olufsen, Carlsberg Group, Momondo, Novo Nordisk, Novozymes and international heavyweights such as ABi, Audi, BP, Electrolux, IKEA, Philips, Pepsico, Shell, Unilever, VW plus many others.
Time: September 18th from 16.00-18.00
Venue: Radisson Blu Hotel Beijing, East Beisanhuan Road, 6A Chaoyang District 北京皇家大饭店
Price: 85 RMB for members and 140 RMB for non-members (Coffee and biscuits included)