20+ years’ international working experiences (15 years in Denmark and UK) in developing and executing business growth strategy; successfully led profitability improvement project in a matrix sales organization in EMEA (Europe, Middle East & Africa); successfully led China sales & marketing team to turn business around and generated significant growth while meeting profitability target.
Has worked with some well known Danish companies, such as Vestas, Danfoss, Novozymes; one fortune 100 American company. Currently working as Head of China / Vice President of Arla Foods, leading a business of RMB 1billion in revenue.
Xinwei has two bachelors from the University of Southern Denmark; an Executive MBA from London Business School. She speaks fluent English, Danish, and Mandarin.